I'll hold my hand up, I am guilty of this. And so are many other sauna companies, and influencers. We put out a message to try and sell, that's how a business stays in business. That's how influencers get clicks, likes, shares, whatever else is included in that array. And it's not really a lie, so much as a half truth, a lie by omission if you will: sauna is not relaxing. We post wonderful pictures of gorgeous people lounging in the sauna, looking damn good. How relaxing! War

I recently got to share a sauna session with a new friend named Eric. Eric is a unbelievable fit guy in his 50s who bikes and trail runs. He introduced me to a new concept, heat training after your training session. Endurance athletes aer constantly seek new ways to improve performance, recover faster, and push their limits. Trail running and ultramarathons demand exceptional stamina, mental toughness, and physical resilience. One emerging method gaining attention is heat tra

When I moved back home to North Conway, NH I was eager to find ways to recover faster and feel better for the next adventure. I was entering my 30s, and I didn't bounce back as quickly as I did during my beer fueled 20s. That’s when my wife asked me if I could build a sauna. I had tried a sauna a couple of times in college (we all tried weird stuff in college, right?), but hadn't done it in a decade. Sure, I could build a sauna. So I did. The 5 years that followed saw us use