If you’re craving a true escape, nothing beats the warmth and calm of an authentic Finnish sauna. Here in North Conway, you can find a special place that brings this tradition to life. It’s more than just heat - it’s a ritual that refreshes your body and mind. I want to share why this experience is so unique and how you can enjoy it fully. What Makes an Authentic Finnish Sauna Special? Authentic Finnish saunas are simple but powerful. They use dry heat, usually from a wood-bu

Hiking and recovering with a sauna session provides a perfect combination

A better way to connect with your date than a dinner or movie

A perfect way to connect with your friends or family: no phones.

Summer often brings soaring temperatures and sticky humidity that can leave you feeling drained and uncomfortable. While many seek relief in air conditioning or cool drinks, one surprising way to refresh your body and mind is by spending time in a sauna. It might seem counterintuitive to add heat when it’s already hot outside, but sauna sessions during summer offer unique benefits that go beyond simple relaxation. Here are the top three reasons why you should consider enjoyin

I'll hold my hand up, I am guilty of this. And so are many other sauna companies, and influencers. We put out a message to try and sell, that's how a business stays in business. That's how influencers get clicks, likes, shares, whatever else is included in that array. And it's not really a lie, so much as a half truth, a lie by omission if you will: sauna is not relaxing. We post wonderful pictures of gorgeous people lounging in the sauna, looking damn good. How relaxing! War

I recently got to share a sauna session with a new friend named Eric. Eric is a unbelievable fit guy in his 50s who bikes and trail runs. He introduced me to a new concept, heat training after your training session. Endurance athletes aer constantly seek new ways to improve performance, recover faster, and push their limits. Trail running and ultramarathons demand exceptional stamina, mental toughness, and physical resilience. One emerging method gaining attention is heat tra

When I moved back home to North Conway, NH I was eager to find ways to recover faster and feel better for the next adventure. I was entering my 30s, and I didn't bounce back as quickly as I did during my beer fueled 20s. That’s when my wife asked me if I could build a sauna. I had tried a sauna a couple of times in college (we all tried weird stuff in college, right?), but hadn't done it in a decade. Sure, I could build a sauna. So I did. The 5 years that followed saw us use